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    Redesigning the packaging for our beauty and fashion products

    by Rashi Gupta 07/02/2019 10:07 AM BST

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          Description

          The world is in midst of a plastic crisis. India itself produces 26000 tons of plastic everyday. Nearly 50% of that plastic is single use for packaging purposes. 

          What if we come up with an innovative packaging option which looks and feels exactly like plastic but is much more responsible towards our environment?

          The solution to the problem is using bamboo plastic. It is a biodegradable and eco-friendly packaging option. Moreover, it is one of the fastest growing woody plant in the world.

          We can replace the plastic and metal bottles of our makeup products and the plastic boxes for branded clothes by using bottles/cases made from bamboo plastic.It is as durable and lightweight as normal plastic casing. It gives a suave and sophisticated touch to the product and can help companies even charge a premium based on the quality of product and gain equity by their socially responsible behavior.

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