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    by Alicia Gamboa 07/03/2019 09:25 PM BST

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          Throughout the years more and more people are getting aware of the bad management of resources and the non-eco-friendly materials that companies utilize to produce their products. Many consumers want to improve their way of consuming and have started to be more careful when choosing the products to consume. The truth is, most of the times people are in such a rush that they do not bother to read labels - They simply just buy something that they enjoy whether it is better or not for the environment.

          The idea stands behind creating an app where people look for clothes made with eco-friendly materials. People could search for a piece of cloth that they wanted to buy (like trousers, blouse), with filters like colors and shapes, and the app would automatically show the various options in different stores and different brands within a radius set by the user. Also, when in a store, there will be the possibility to scan the bar code to find out the composition of the item; a detailed description of the materials would be presented in order to enlighten the user and provide him information on the most suitable materials regarding not only their needs but also the environmental concerns. 

          This app represents a huge opportunity for both brands and consumer as it would be very useful for the companies to start to identify what the consumers search in that green area and which kind of products they prefer. Brands can also use this app to understand better their clients and to adapt their offer regarding the statistics provided by this app. There is no entering restriction to brands as they can be widely known brands or less known brands. In this sense, every item of the brand must be in the database of this app; this process could be facilitated as most of the brands have the digital version of the items on their websites. Consumers can easily access the websites of the brands and proceed with the purchase as they will be linked to the items in the app.

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          Cláudia Barreiros

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