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    Start a global 'pure fashion' professionals movement

    by Alain Thys 06/19/2019 11:05 AM BST

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          Help fashion professionals be sustainable and ethical

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          Many fashion professionals want their products to be more sustainable and ethical, but they lack the tools and the financial insights to make this happen. As a result, change is slow and fragmented.

          Pura Modo wants to change this by creating a global 'pure fashion professionals' movement. We will provide those that want to act with online courses, practical toolkits, inspiration and hands-on support to take hundreds of small initiatives.

          And we will encourage those that can be convinced to act through branded inspirational content, meetups and a 'pure fashion professional' certification programme that makes taking action both professionally rewarding and 'on-trend'.

          Along the way, we’ll cooperate with media owners, fashion events, service providers and anyone who is willing to support our cause.

          We want to get get 10% of the world’s 60 million-strong fashion workforce to declare themselves and behave as committed 'pure fashion professionals'. By achieving this goal, we will put in motion a self-propelling movement that will gradually transform the industry.


          Click on the video below for an introduction to the Pura Modo concept
          As we are in prototyping stage, the practical ideas and their presentation are bound to evolve. But the video should give you a good sense of what we are trying to achieve.
          Click on the image below to explore the prototype website
          The prototype is a bit slow, and not all the buttons are working. But by clicking around, you should get a feel for what we are trying to achieve. If you would like a more detailed look, scroll down this page for a walk-through video.
          puramodo website screenshot
          Walk-through video
          If you'd like a little more detail about the different modules on the prototype website, click on the video below for a 17 minute detailed walk through.

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